CN1699 Digital Marketing Comprehensive Solution for Medical Industry
The author has long observed from the perspective of medical media:
Current situation: the overall planning of enterprise sales module lacks overall planning for the “core resources” of the above three parts of the market, resulting in the emergence of:
- The positioning and image of enterprises in media releases are not clear, which can not help to improve the brand of enterprises. If the information release of public traded companies is not logical, it can not call for investors’ confidence.
- The information posted by sales is confusing, there is no way to save corporate resources. and the task of personal sales post and transmission of information by the sales team cannot be completed.
- Channels and agents:
Due to the inability to digest information, the order is issued slowly, the pressure is high, and the manufacturers cannot respond quickly and accurately. Channel vendors and agents have slow and anxiety when the market and public relations are not effective.
Based on this, the solution focuses on the following:
- It use to gather, organize and fill in data information.
- Simplification and pragmatism of team internal sales training, identification of words, sentences and pictures as tools.
- The overall distribution of the media, supporting the market and sales, and the linkage layout of long-term effects.
Result of implementing this program:
Manufacturers maximize the use of resources, combined with the existing strength and future planning of the R & D department, make a back-to-back plan for marketing and R&D department, so they meet the actual needs of the market and channels, and can still keep “high lifting and high fighting” on the premise of not wasting the sales resources. This scheme uses the guiding diagram thinking to turn the implementation process into a tool In order to support the manufacturers to create competitive barriers in the sales process, and combine the team, channel and media to form combination punches.
It is realistic to create a team internal and external linkage for manufacturers, and efficiently respond to the overall sales plan of agents, channel vendors, and the market.
The plan will be refined to be executable by CN1699’s cooperation with medical companies.
PART A:FOR THE HOSPITAL
PART A:FOR THE HOSPITAL
Specification parameter tables
A document with the main parameter table as the core.
A. Introduction of manufacturer’s strength and solutions, based on the actual situation and needs of the hospital (format: timeline).
B. List of product lines involved in the project (if any).
C. Traceability of R & D and output of single or single product (why this product was made and based on what medical needs or environmental background).
C-1. Reference: About the overseas development history of this type of product and two important related papers.
D. Graphic explanation of important equipment parameters:
D-1. Detailed product parameter list.
D-2. The quantity and quality of a single parameter in use affect the results (why the medical equipment using this parameter).
D-2-1. Problems that can be solved by adding grading parameters (auxiliary tables must be in different colors).
D-3. Market usage chart of a single important parameter (compare within 3 data under different levels of hospitals or number of patients in different situations).
E. Main part: high pixel image and component name with serial number (Make 3D in the future).
E-1. Use keywords (highlighted in font or color) to describe, and the highlighted parts can be connected into sentences and remain logically complete.
List of different types of users
F. Proof: the used of the product in the same level and high-level hospitals.
F-1. Examples of three hospitals in the local area, the same province, and across levels; list and pictures and basic evaluation (page for one case of each hospital).
F-1-2. case details
After sale guarantee
G. Give the confidence of after sale guarantee: Good quality of product after sale guarantee and after sale expense table of products.
G-1. Free/paid after-sales project level table
G-2. Encrypted supplementary documents: supplementary three to five years of after-sales trial balance (examples or lists are attached).
H. A brief introduction to the important parameters of the products of each brand that are compatible with this product (Reminder: hide a keyword in the full name of another brands).
H-1. Attached table (not opened) peer benchmarking chart or table of single parameter or strongly connect (only listed but not suppressed).
Key notes on the meeting site
I. Record on-site questions (consultation records).
II. TRIAL OPERATION SCHEME BASED ON THE CURRENT SITUATION OF THE HOSPITAL
The products and solutions based on the current needs of the hospital
J. Introduce product solutions for the actual situation of the hospital.
J-1. Daily limit of working quantity of single product.
J-2. Continuous working time limit of a single product.
J-3. Comparison of the quality of imaging results between the maximum and minimum working limits of the product (Text, Image, Quantity and original image).
J-4. Description and implementation of equipment operation environment (photo or diagram).
Solutions to meet the growing needs of hospitals
K. The product is a solution for the growth of the hospital in 1 to 3 to 5 years.
K-1. Basic coverage guided by national policies.
K-2. Based on the assumption that the patient’s magnitude increases and the hospital’s level of change in expansion adaptability.
K-3. What are the purchased requirement for purchasing additional products? (Service life and frequency).
L. Collect all the related problems in the hospital
L-1. Prescribing of the right medicine
III. AFTER COOPERATION, THE NEWS AND MEDIA REPORTS WILL GIVE BACK TO THE HOSPITAL, AND PUBLICIZE THE STRENGTH OF THE HOSPITAL TO PATIENTS AND OTHER USERS
Media Remarketing Help Assistant
M. After cooperation, it will provide the hospital with a three-in-one scene video of patients, doctors and equipment.–Video display in lobby.
N. Video display on Hospital’s and manufacturers self-media public broadcast.
O. News/papers Assistant platform(try to post as much as possible for a successful order)
O-1. record as a news
O-2. report article with detail
O-3. Conference speakers
PART B:FOR TRAINING SALES TEAM
PART A:FOR THE HOSPITAL
Market prospects and opportunities for sales
A. Market prospect of sales
A-1. The value and significance of working in this industry.
A-2. The development space and significance of this position.
A-3. Advice and support (slogan and labeling).
B. Market development and capacity.
B-1. Process development in the industry across the country (timeline form).
B-2 Local process development (progress and distribution map hung in the meeting room or office).
B-3. Hospital classification and list (encrypted)
B-3-1. List of key figures in the association.
B-3-2. List of key people in the hospital.
B-3-3. List of supervision and support staff.
About the products and competitive products
C. About the products
C-1. Product List (often in rhymes)
C-2. Notes parameter (carry it with you)
C-3. Parameter table (important key)
C-3-2. Simulated multi-level examination
D. Comparison of the advantages and disadvantages of competitors.
D-1. Main single product and competitive benchmarking.
D-2. Local market benchmarking in the industry.
D-3. Analysis: 1. Statistics of competitors’ resources; 2. Analysis of competitors’ key employees; 3. Analysis of agent resources.
Policy and related
E. Policy and related
E-1. Appendix and outline of historical policy documents.
E-2. Current effective policy documents and outlines.
E-3. Policy essay analysis (keywords and self-written staff memorization).
E-4. Corresponding relationship of the rights structure of the current administrative department.
E-5. Supplementary policy subsidy data (encrypted for use by senior employees).
Sales opportunity and process management
F. Sales opportunity analysis
F-1. Sales daily/weekly/monthly report (use checklist).
F-2-1. Direct quotation / bidding record
F-2-2. Development agency
F-2-2-1. Sign the agency contract
F-2-2-2. Wholesale/price and report case by case
G. Awards and criticism
G-1. Commission system/bonus system
G-2. Study: Exam Record
G-5. Meeting and event records
H. External resources
H-1. Government resources (open line)
H-2. Personal resources
H-3. Third party
H-3-1. Money assistant
Personal growth and cultural integration
I. Personal growth and cultural integration
I-1. How to be a professional person with real inside and outside elegance (music/culture/movie/history/idol).
I-2. Chinese and Western recipes and wine list
I-3. Dress and accessories template (photo)
I-4. According to the current situation of employee development, introduce progressive businesses and people.
I-5. Write weekly/monthly records to employees (record their growth and contribution).
Thanks for your cooperation
Contact us as follows:
Contact: Lori Luo
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